English
Azkuna Zentroa is a leisure and culture center that is committed to innovation and technology and supports Bilbao's strategy as an open, cultural and knowledge city.
When they call us from Azkuna Zentroa and explain the particularity of the center and its multifaceted cultural and leisure offering, we immediately understand that Azkuna Zentroa not only needs a unifying positioning, but also the creation of formats, channels and transversal communication tools that allow them to reach different audiences.
We have collaborated with Azkuna Zentroa for more than 6 years directing the Communication Strategy and Creative Direction of all its communication channels and tools.
An exhaustive analysis, carried out together with the center's management, leads us to define the brand promise in a positioning that places Azkuna Zentroa at the center, while turning users and visitors into absolute protagonists of the experience.
Where culture lives.
The identity is built on the pillars of what was that old wine warehouse converted today into a cultural center of international renown. Working closely with all departments and areas of the center, specific tools and communication channels have been created that allow Azkuna Zentroa's extensive offering to be communicated in detail and efficiently to all audiences.
Today, Azkuna Zentroa is one of the centers most valued by citizens for its defense of ideological and cultural diversity, integration, freedom of opinion, equal opportunities, access to information and knowledge, and attention to minorities.
In 2018, Azkuna Zentroa received the Excellence Award from the Urban Land Institute (ULI) for "its work and contribution to the city of Bilbao."
