English
Our society continues to maintain important inequalities, the objective of Berdintasuna / Department of EQUALITY of the Provincial Council of Gipuzkoa, is the construction of a more democratic, fair and egalitarian social model.
For 4 years we collaborated with Berdintasuna in the creation and development of the department's communication strategy. After the exhaustive analysis carried out together with the department management, we defined the positioning and the pillars on which to build the personality, identity and story of Berdintasuna.
Berdintasuna's claim is the commitment to all women and the guarantee that although there are many things to change, the attitude of the institution is to work hard until equality is achieved. Much to do. The slogan aims to raise awareness of the problem and show determination to solve it.
In these times, it is important and necessary that the institution's message be honest and at the same time certify its commitment to society. To bring the institution closer to citizens and enable a space for conversation and dialogue, appropriate channels are created that allow fluid communication with the public. Berdintasuna.tv allows us to articulate the message, communicate activities and campaigns, also playing a didactic role that collects and amplifies the work of municipalities on equality.
For 4 years, various awareness campaigns have been carried out that aim to make the problem visible and generate debate, inviting citizens to take an active role in it.
The different campaigns promoted by Berdintasuna have aimed to advance and deepen in 3 axes; the political (putting the finger on the sore), the social (raising awareness), and the local (dealing with localized problems).
The real change will be the one that comes led by the citizens, which is why Berdintasuna promotes and promotes initiatives aimed at empowering the parties involved.
