English
Cibrián Gallery comes to us for advice to begin its journey as the new contemporary art gallery in Donostia+Gipuzkoa.
Together with the gallery management, it was decided to create a “magnetic bridge” positioning.
The gallery must act as a bridge between the artist and society, and for that the quality of the content (art) and not so much the container (physical space) is essential.
It is essential in the medium/long term to achieve prestige for the gallery not only for clients but also for artists, so that they feel attracted to Cibrián Gallery and want to be part of the project, and in this way create a circle of value (logo ).
Donostia is not exactly an “art capital”, like Madrid may be, but it is an important tourist capital worldwide, taking advantage of this situation, here the gallery also presents itself as a bridge between cultures, offering potential international clients the most interesting local art scene.
We work on an image and a sober, elegant and non-invasive story, since we are clear that the ultimate protagonist must be the art itself.
We build a structure of communication channels in customer transit points (both physical and digital) and create synergies with other cultural agents in the city, thus creating a brand that, beyond seeking exclusively its own benefit, also seeks to benefit others. Citizens, other cultural agents, artists... in short, society.
