English
CooKing is the answer to new consumption habits driven by families interested in the health and well-being of their loved ones, who aim to feed their pet under the same parameters as they do for their family.
When Elmubas entrusted us with the communication strategy for this new product, we immediately understood that we were facing a unique opportunity to create a new segment in which to position the brand with a leadership position.CooKing establishes a new category in the pet food range.
CooKing converts the concept of a product aimed at a minority into a mass consumer product, we could say that it represents the democratization of the premium product.
CooKing's team of veterinarians and nutritionists has been researching for years to find the ideal recipe. The cooking of food takes place in a modern production plant, in which the ingredients, Rigorously selected, they are cooked and finally baked to obtain greater flavor and nutritional value.
The positioning, naming and identity have aimed to transmit a clear message to the target audience; CooKing is the ideal cooked food for all those people who are concerned about their pet's diet but do not have the time and/or resources to cook for them.
Haute cuisine for pets.
