English
Elmubas is specialists in pet food, with more than 30 years of experience in the sector, feeding pets on all 5 continents. The quality of the products and services offered has made Elmubas a reference company for pet food brands around the world.
Elmubas is a leading brand with an exemplary business project for the quality of its product and the excellence of the service it offers. When Elmubas contacts us it has a clear objective, to undertake the necessary changes so that the brand image becomes a banner of the values on which the company is built: quality, service and responsibility.
After analyzing, together with the company management, the brand values and the pet food market, we undertook the brand repositioning project, which aims to dimension the image and discourse of Elmubas to place it in the position of leadership that corresponds to him.
Millions of pets agree.
The case of Elmubas is a particular case, the construction of the brand is not aimed at the final consumer but rather at conquering and retaining its customers (distribution or commercial pet food brands). The dimension that we give to Elmubas has an impact on the brand value of its clients and therefore on the products of its clients' brands. The value generated in the Elmubas brand and its positive and differential meanings may be assumed by its clients as their own advantages. This is what will give greater weight to the bond that Elmubas has with its clients, thus strengthening their loyalty.
Until now, pet food companies generally maintain an aesthetic built on the strength of a powerful industrial infrastructure far from emotional meanings. The identity created for Elmubas is forged from emotions, from the bond that the company has with pets, in short, a close and human image that generates empathy and a bond with the brand.
