English
This project was initiated based on the results of a consumer study conducted on the pet food brand Fudi Pet. The results indicate that the product was really good and could potentially aspire to a significant niche in the challenging pet food market.
However, at the branding level, it is neither a desirable nor differentiated brand. According to the opinions of the surveyed customers, neither its image, naming, nor its storytelling are attractive. Uribe was asked to provide a comprehensive brand approach, from naming to social media management, including packaging, point-of-sale presence, communication, etc.
